
TRUMP-branded condoms: from gimmick to trademark feud
The sale of TRUMP themed condoms is nothing new: many online shops have jumped on the band wagon of selling “trump condoms” following certain unfortunate quotes by the former US

Can a slogan such as “White Lives Matter” really be trademarked ?
If you have been following the news only even a little bit these past few weeks you will have noticed the downward spiral of Ye (also known as Kanye West).

What goes online, stays online” – Hoe sociale media uw modelrechten kunnen aantasten
“What goes online, stays online” – Hoe sociale media uw modelrechten kunnen aantasten In een recente beslissing heeft het Bureau voor Intellectuele Eigendom van de EU (EUIPO) Puma’s geregistreerd

What’s in a name ? – World IP Day 2021
The theme of today’s World IP Day is ‘Taking Your Ideas To Market’ and how intellectual property can help build a stronger business. In this article we focus on the

The Black (not White) Stripes
This case is another instalment in the battle of adidas to protect its three-stripe logo as broadly as possible under trademark law. In 2014 adidas succeeded in registering a trademark

What’s new in the Benelux trademark legislation ?
On the first of March, new rules are introduced in the Benelux trademark law. Said changes correspond to the implementation of the EU Directive of 2017 harmonizing the EU Member

Roses are red. Violets are blue. Chocolates are purple ?
It’s Valentine’s day! Perhaps you bought your better half some chocolates in a heart shaped box. If the box is red it would be impossible to guess the brand. But

McDonald’s lost its “BIG MAC” trademark in the Europe !
Americans in a Parisian McDonald’s who want a “Quarter Pounder” with cheese must order the “Royale” with cheese. If they want a “BIG MAC”, they simply ask for “Le BIG