What is the added value of a trademark ?
A trademark is a powerful legal and marketing tool that identifies your products and/or services.
It positions your company in the course of trade by reflecting your values, culture, expertise and reputation. Your trademark is the face of your company that makes your customer select you instead of your competitor. It raises the value of your company by increasing its goodwill and also allows you to act against all misuse or infringements by third parties.
CALYSTA is your partner of choice for identifying what your company should protect as a trademark (and also by extension commercial names and domain names), for defining the adequate filing strategy (until the grant of your trademark), for drafting the right application, and of course for monitoring and defending your trademark. The attorneys of CALYSTA are known for being tenacious and for ensuring the best possible protection for your trademark.