{"id":900,"date":"2018-12-17T23:10:07","date_gmt":"2018-12-17T22:10:07","guid":{"rendered":"http:\/\/www.calysta.eu\/diensten\/marque\/"},"modified":"2020-11-04T16:49:21","modified_gmt":"2020-11-04T15:49:21","slug":"merken","status":"publish","type":"page","link":"http:\/\/www.calysta.eu\/nl\/diensten\/merken\/","title":{"rendered":"Merken"},"content":{"rendered":"

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Wat is de toegevoegde waarde van een merk?<\/h1>\n

Een merk is een\u00a0krachtig juridisch en marketing hulpmiddel<\/strong>\u00a0dat uw goederen en\/of diensten identificeert.<\/h3>\n

Het positioneert uw bedrijf in het handelsverkeer als een weerspiegeling van uw\u00a0waarden<\/strong>,\u00a0bedrijfscultuur<\/strong>,\u00a0expertise<\/strong>\u00a0en\u00a0reputatie<\/strong>. Uw merk is het aanzicht van uw bedrijf dat ervoor zorgt dat uw klant voor u kiest en niet voor uw concurrent. Het verhoogt de waarde van uw bedrijf door de\u00a0goodwill<\/strong>\u00a0te verhogen, en het stelt u daarnaast in staat\u00a0op te treden tegen<\/strong>\u00a0misbruik of inbreuken door derden.\u00a0<\/strong><\/p>\n

CALYSTA is de ideale partner om te\u00a0identificeren\u00a0<\/strong>wat uw bedrijf als merk (en in het verlengde hiervan ook handelsnamen en domeinnamen) zou moeten beschermen, om de\u00a0beste aanvraagstrategie<\/strong>\u00a0te defini\u00ebren (tot de toekenning van uw merk), om de juiste aanvraag op te stellen en natuurlijk om uw merk te bewaken en te\u00a0verdedigen<\/strong>. De juristen van CALYSTA staan erom bekend dat ze\u00a0standvastig<\/strong>\u00a0zijn en dat ze de best mogelijke bescherming van uw merk bereiken.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn” css=”.vc_custom_1545209050191{background-color: #ff642c !important;}”][vc_column][vc_column_text]<\/p>\n

Onze Diensten<\/span><\/h2>\n

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Octrooien<\/h4>\n

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Merken<\/h4>\n

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Modellen<\/h4>\n

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Due diligence – Audit<\/h4>\n

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Het in kaart brengen van de IP-omgeving<\/h4>\n

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Contracten<\/h4>\n

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Ontwikkelen van slimme processen voor het melden van uitvindingen<\/h4>\n

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Implementatie van richtlijnen voor het beheer van IP<\/h4>\n

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Bedrijfsgeheimen<\/h4>\n

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IP Strategie<\/h4>\n

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Ranking \/ Scoring van IP-Portfolio<\/h4>\n

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Valorisatie door middel van structurering tussen bedrijven<\/h4>\n

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Valorisatie van IP<\/h4>\n

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Gegevensbescherming<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1545143381184{margin-bottom: 30px !important;padding-top: 30px !important;padding-right: 15% !important;padding-left: 15% !important;background-color: #ffffff !important;}” offset=”vc_col-xs-12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css_animation=”none”][vc_column width=”1\/2″][vc_single_image image=”716″ img_size=”” css_animation=”fadeIn” css=”.vc_custom_1545143518260{padding-right: 20% !important;padding-left: 20% !important;}”][\/vc_column][vc_column width=”1\/2″][vc_column_text css_animation=”left-to-right”] Wat is de toegevoegde waarde van een merk? Een merk is een\u00a0krachtig juridisch en marketing hulpmiddel\u00a0dat uw goederen en\/of diensten identificeert. Het positioneert uw bedrijf in het handelsverkeer als een weerspiegeling van uw\u00a0waarden,\u00a0bedrijfscultuur,\u00a0expertise\u00a0en\u00a0reputatie. Uw merk is het aanzicht van uw […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":869,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/pages\/900\/"}],"collection":[{"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/comments\/?post=900"}],"version-history":[{"count":5,"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/pages\/900\/revisions\/"}],"predecessor-version":[{"id":2362,"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/pages\/900\/revisions\/2362\/"}],"up":[{"embeddable":true,"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/pages\/869\/"}],"wp:attachment":[{"href":"http:\/\/www.calysta.eu\/nl\/wp-json\/wp\/v2\/media\/?parent=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}